Marketing e Biblioteconomia:

a experiência do Centro de Documentação e Informação (CDI) Senac em Vitória

Abstract

This article presents the concepts and the relationship between customer service and information units marketing under management range. Recounts the experiences and results of the Documentation and Information Center - CDI Senac Vitoria - in the execution of actions to achieve its main goals, using marketing techniques, improving the service and strengthening the ties of the relationship with the customer. During the construction of this article was applied an exclusive satisfaction survey for the service offered by the CDI and the result is presented through graphs. It concludes that librarianship, the information science, is updated about temporal and behavioral changes, in order to stay active and exercise its cultural and social objectives successfully